The hydrating shampoo, with a sweet and enveloping scent, enhances the shine of the hair and restores its natural softness. The mix of active ingredients in the formula promotes the rebalancing of the hydrolipidic film and counteracts the oxidation process of free radicals, making hair healthier and shinier.

The light, no-rinse formula promotes the restoration of the correct level of hydration of the hair, protecting it from external aggressive agents. The hydrating and conditioning leave-in spray boasts a sweet and enveloping scent.

Hair fragrance with an inebriating Hydra scent. Ideal spray for all hair types, which envelops the hair with its fruity and vanilla notes. A daily gesture that guarantees a protective and anti-humidity action. It gives a sensual trail as well as an immediate silky effect.

The multipurpose intensive spray mask disciplines, detangles and gives a boost of hydration to dehydrated hair. It protects them from external agents and from the oxidation process of free radicals.

Restructuring and strengthening mask for blonde and bleached hair. Prevents breakage and the formation of split ends for blonde hair that looks healthy, shiny and manageable. The restructuring mask gives hair elasticity, softness and resistance. The restructuring mask gives hair elasticity, softness and resistance.

The strengthening leave-in serum repairs discolored textures, seals split ends, controls frizz and detangles hair. Prolongs the results obtained in the salon and gives a sublime blonde. At the end of salon service or hair beauty routine at home, you can finalize the treatment by using the mousse, for a quick and effective anti-yellow action or the strengthening serum to donate conditioning without affecting the reflection of the blond. These two must-have tools are ideal for both salon and home use. They improve the blond hair in few steps while giving a cold touch, strength and a healthy look to the structure.

Anti-yellow conditioner with a light purple pigment to balance unwanted warm tones on blonde, bleached or gray hair. It ensures uniform results with a cold taste and a blonde with extraordinary shine. It gives hydration and softness to the hair.

The anti-yellow mousse quickly neutralizes unwanted warm tones present on blonde, bleached or gray hair. Its conditioning formula gives extreme shine and softness. At the end of salon service or hair beauty routine at home, you can finalize the treatment by using the mousse, for a quick and effective anti-yellow action or the strengthening serum to donate conditioning without affecting the reflection of the blond. These two must-have tools are ideal for both salon and home use. They improve the blond hair in few steps while giving a cold touch, strength and a healthy look to the structure.

The anti-yellow shampoo for frequent use helps to balance unwanted warm tones, for a blonde with a cold taste. Strengthens the hair fiber ensuring a well-groomed and luminous appearance. Does not contain SLES and SLS.                                                        Thanks to the two salon use shampoos, Purple and Extra Purple, characterized by two different concentrations of pigment, the stylist can answer more effectively to all
the needs of blond hair.
Depending on the level of neutralization required and the type of structures, the
stylist can use:
! Extra Purple Shampoo for medium-thick hair, with particularly yellow reflections;
! Purple Shampoo to rebalance blond hair containing light warm reflections that
require a "refinement" treatment.
In addition, it is possible to complete the treatment by choosing between the two
conditioning products:
! Purple Conditioner in case of a particularly warm structure that needs an antiyellow
action, in synergy with the shampoo;
! alternatively, with Deep Reinforcing Mask, you can donate a boost of
reinforcement and protection to sensitized structures that do not require further
balancing.

Instant Beauty is the moisturising and nourishing spray with an immediate detangling effect. Makes hair extremely combable, softens and reinvigorates the hair fibre. The lightweight formula with a fruity fragrance guarantees hydration, nourishment and vitality for hair.

The clay modeling paste defines and sculpts the desired styling with a matte finish. Take a small amount of product, work it in the palm of your hand and apply it to dry hair. PETROLATUM, KAOLIN, OZOKERITE, PARAFFINUM LIQUIDUM (MINERAL OIL),DIMETHICONE, HELIANTHUS ANNUUS (SUNFLOWER) SEED OIL, EUTERPE OLERACEA FRUIT OIL, TOCOPHEROL, DIMETHICONE CROSSPOLYMER, MICA, TITANIUM DIOXIDE, IRON OXIDE, LIMONENE, COUMARIN, CITRONELLOL, PARFUM (FRAGRANCE ). 

This formula with sea salt from the Dead Sea creates an extremely natural wavy effect typical of hair dried in the sun after swimming. Ocean gives structure and fullness to fine and thin hair and body and separation to curly and wavy hair.